Sandhya G. is a Ph.D. in Management (Marketing) from Amrita Vishwa Vidyapeetham, Coimbatore. She comes with rich teaching experience of over 15 years with Amrita School of Business, Kochi.  She also has 8 plus years of industry experience. Her industry roles include Programme Executive at AFL Pvt. Ltd. in the Logistics Division and Administrative Officer at the Bell Group of Companies. Prior to her academic career, she briefly worked as an administrator, counsellor-trainer at Heromindmine Institute, specializing in career guidance and soft skills training. She has extensively published in esteemed top-tier peer reviewed journals and conferences. Her research interest is in Consumer Studies, Customer Relationship Management, Branding, Market Research, Organic/Sustainable Consumption, Neuro-Marketing. Research design expertise in exploratory research.

Education

• Ph.D. (Management-Marketing)
• PGDM (Dual : Marketing and Finance)
• Bachelor of Commerce 

Work Experience

• Assistant Professor- Amrita School of Business, Kochi, Amrita Vishwa Vidyapeetham - December 2009 – 6^th December 2024
• Administrator, Counsellor and Trainer- Heromindmine Pvt. Ltd., Kochi- April 2007 – November 2009
• Administrative Officer- Bell Foods Pvt. Ltd., Kochi- March 2003 – March 2007
• Programme Executive- AFL Pvt. Ltd. – June 2001- February 2003

Area of interest

• Marketing Management
• Marketing Research
• Consumer Behavior
• Strategic Brand Management
• Customer Relationship Management
• Green Marketing
• Neuro- Marketing
• Sustainable Consumption

Journal Publication

• Madhu, M., Madhumitha, B., & Sandhya, G. (2024). Evaluating the factors influencing consumers’ willingness to buy plant-based meat alternatives. International Journal of Green Economics, 17(2), pp. 91–105. (https://doi.org/10.1504/IJGE.2023.136684) [Scopus, Q2]
• Koshy, S., Sandhya, G., Abraham, A. & Madhava chandra, K. M. (2023). Re-Imaging G20 Framework Under India’s Presidency: A Revolutionary Paradigm for an Inclusive, Resilient and Sustainable World Order Through Circular Economy, NIFM Journal of Public Financial Management, (https://www.researchgate.net/publication/374170145_Re-Imaging_G20_Framework_Under_India's_Presidency_A_Revolutionary_Paradigm_For_An_Inclusive_Resilient_And_Sustainable_World_Order_Through_Circular_Economy)
• Sandhya, G., Greeshma Radhakrishnan & Rahul Ajayakumar. (2023). The Effectiveness of Long Tail Marketing on Consumer Behavior towards Online Streaming Channels: A Thematic Approach. International journal of Business innovation and Research, (https://doi.org/10.1504/IJBIR.2021.10040991)  [ABDC “C” & Scopus, Q3]
• Sandhya, G. & Gopika, M. Nair (2020). Influence of Personal Values on Consumer’s Organic Product Purchase Behavior. International Journal of Business Forecasting and Marketing Intelligence,  5(4) 412 – 423, 105339 (https://doi.org/10.1504/IJBFMI.2019.105339) [ABDC “C”]
• Sharath Chandran & Sandhya, G. (2020). A qualitative approach to study the perception of jobseekers towards digital job portals. International journal of Business innovation and Research,   (https://doi.org/10.1504/ijbir.2020.10034024) [ABDC “C” & Scopus, Q3] 
• Sruthy, S. Pillai, Sandhya, G. & G. Rejikumar (2019). Acceptance of Mobile Payment and UPI Technology-Indian Context. International Journal of Business Forecasting and Marketing Intelligence, 2019, 5 (3) 371 – 384, 104049 (https://doi.org/10.1504/IJBFMI.2019.105339) [ABDC “C”]
• Sandhya, G. & Mahapatra, S.K. (2018). Thematic analysis to assess Indian consumers purchase intention for organic apparel. Qualitative Report, 23(8) 1962-1982, 10520147.(  https://nsuworks.nova.edu/tqr/vol23/iss8/13) [Scopus, Q1]
• Sreedharan V, R., Sandhya, G. & Raju, R. (2018). Development of a Green Lean Six Sigma model for public sectors. International Journal of Lean Six Sigma, 9(2), 238–255, 10.1108.( https://doi.org/10.1108/IJLSS-02-2017-0020) [Scopus, Q1]
• Nair, S., Amrutha, S., Gopikumar, V., & Sandhya, G. (2017). Religious affiliation and bequest behavior. Purushartha, pp 36–45, 10.21844 (Vol. 10 No. 2 (2017): Purushartha) [Scopus, Q2]

Conference Proceedings

• Koshy, S., Sandhya, G., & Veetaputhiran, S. (2023). Textile Circularity Through IoT Innovation: An Approach to Wearable Wireless-Sensor-Based Textiles. Communications in Computer and Information Science, HCII 2023, Springer Nature, Volume 1832 CCIS, pp. 256–263. . ISBN 978-3-031-35989-7

Conferences Attended

• Ananthakrishnan K.P., Vivek V. V., & Sandhya G. (2024). Study on individual households' level of awareness regarding the adoption of solar panels. 9th International conference on ICT for Sustainable Development (ICT4SD), Networks and Systems. Springer Nature, Volume 5. [Scopus]
• Koshy, S., Sandhya, G., George, G. I., & Abraham, A. (2023). Fostering Circular Solutions: Pioneering Technological Innovations Catalysing Circular Economy Paradigms in Arab Nations. Entrepreneurship for Sustainability & Impact (ESI), 6th International Conference. Qatar.
• Koshy, S., Sandhya, G., & Veetaputhiran, S. (2023). Textile Circularity Through IoT Innovation: An Approach to Wearable Wireless-Sensor-Based Textiles. Communications in Computer and Information Science, HCII 2023, Springer Nature, Volume 1832 CCIS, pp. 256–263. . ISBN 978-3-031-35989-7. [Scopus]
• Koshy, S., Sandhya, G., & Abraham, A. (2023). A Study on Wearable Wireless-Sensor-Based Textiles for Circularity Monitoring across the Indian Healthcare Sector, AMA Summer Academic Conference.
• Parvathy Venugopal & Sandhya G. (2023). A conceptual Framework to understand the impact of Augmented Reality Aesthetics on User Experience Using Neuro-marketing Tools, AMA Summer Academic Conference.
• Sandhya G., Deepak Gupta, & Shobhana Madhavan. (2020). Investigating the Willingness to Pay for Organic Apparel in an Emerging Market, Society for Marketing Advances, Fort Worth, TX, United States, November 4-7.
• Sandhya G. (2019). Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel, 10th Annual TQR, The Qualitative Research Conference. Nova Southeastern University, Florida. [Scopus]
• Sandhya G., (2017). Understanding Purchase Intensions for Sustainable Apparels", (Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE), Indian Institute of Management Indore.
• Sandhya G., V. Gopikumar, Smitha Nair, & S., A. (2017). Religious Affiliation and Bequest Behaviour, 4th International Conference on Spirituality & Skills for Leadership and Sustainable Management. SMS Varanasi. [Scopus]
• Sandhya G. & Sherin, S. (2015). Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific to Smart Phones, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm.
• Sandhya G. & Sushanta Mahapatra (2015). Conceptual Model Elucidating the Organic Consumption Behavior, in Twelfth AIMS International Conference on Management, Indian Institute of Management, Kozikode.
• Sandhya G. (2013). Research Proposal for the DSMP, in 3rd Biennial Conference of Indian Academy of Management, IIM- Ahmedabad.
• Sunanda Muralidharan & Sandhya G. (2012). Women Empowerment Through Self Transformation: A Case Study Approach, in National Conference on Globalization and Women Empowerment at the Institute of Public Enterprise, Hyderabad, March 15- 16
• K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, & Sandhya G. (2011). Customer - Driven Innovation: A Conceptual Model, in 12th International Conference of the Society for Global Business & Economic Development, Singapore.

Workshop Attended

• Moderator for the panel discussion at a one-day workshop on "Empowering Women for Blue Growth: Implementing Sustainable Seaweed and Seagrass Cultivation for Climate Action,” organised by Amrita Vishwa Vidyapeetham (Amrita University), UNESCO Chair on Gender Equality and Women’s Empowerment, and the Center for Women’s Empowerment and Gender Equality (CWEGE) on 15th November, 2024. These projects are being implemented with key partners, including UNESCO, the Global Environment Facility (GEF) Small Grants Programme India (which includes partners such as UNDP, the Ministry of Environment, Forests and Climate Change, and The Energy and Resources Institute - TERI), Surabhi Foundation, and Transworld Group.
• Attended a one-day online workshop on “Role of Mediator in Theory Development: Testing Mediational Models” organized by Institute of Management Technology Hyderabad conducted on 31, May 2020. 
• Attended Faculty Development Programme titled “Structural Equation Modeling” organized by the Indian Institute of Management Kozhikode during August 09-10, 2013.

Administrative Roles

• Facilitator for conducting workshop organized by Collaborator for Development and Facilitation Office, Ministry of MSME, Government of India.