National Conference in Marketing

Location: Rajagiri Business School Date: 07/Feb/2020 - 08/Feb/2020

Theme: Marketing in an economic downturn

After enjoying market success for a number of years, it’s easy to dismiss changes in the market, over-hire, and spend too much. In a slowing economy, overconfidence can lead a firm into all kinds of trouble, even disaster. The marketing strategy, should be adaptive, responsive and agile to the changed circumstances of downturn, but at the same time enable the firm to stay focused for the long term.

Sub-themes

Contributions are invited in the following area but not limited to.

Insight driven Marketing
Digital Marketing
Social media Marketing
Mobile Marketing

Marketing in Recession

Client retention
Enhancing brand awareness and reputation
Managing an increasing sales cycles

E-commerce
Retailing
Branding
Causal Marketing
Ethical issues in Marketing

Developing measurable campaigns
Increasing direct marketing investments
No Cost, Low cost marketing

Pre-Conference workshop-Feb 07, 2020

One-Day Workshop on 'Philosophical Underpinning and Qualitative Research Methodology' is to provide participants with an essential knowledge and overall understanding about philosophical basis and qualitative approaches in social science research.

Conference Brochure: Click here to View/ Download